Getting your music in front of the right people is every artists' goal. Decades ago, you needed to get on college radio to be discovered and then eventually get to commercial radio. Then, social media changed everything in terms of branding which really helped artists grow and maintain their fanbase. But being active on social media does not get you in front of music executives.
Executives still want to see streaming data and the ability to sell shows. So when music distribution companies like DistroKid, TuneCore, and CDBaby came out, it allowed independent artists to showcase their work alongside the top artist in the music industry. But even then, there are so many middlemen and so many artists in an overcrowded niche, there is a ton of ground to cover to piece together the right musician with the right record label. Until now!
DistroKid, which delivers one-third of all music to Spotify and Apple, has launched a new service called Upstream to matchmake artists with labels. The service provides major labels with in-depth streaming data and the personal contact of the artist which essentially removes the middleman.
Major labels will be announced soon, but the first major one announced was Republic Records. DistroKid also brought in former G.O.O.D. Music COO to lead Upstream. This service seems to be the bridge between artists and labels. So what do you guys think? Will this service change the way label executives find artists? Is this the future of the music industry?
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