Apple's New Plans for International Music

Written by: Rita de Moura

Apple has launched a new global music publishing division exclusively dedicated to music led by Elena Segal. This division has the goal of improve the relationships the corporation has with music publishers around the world. Elena, is the previous Legal Director of iTunes International, and now has recently became Global Director of Music Publishing for Apple Music. She, together with the brand new publishing team are responsible to manage operations for commercial, publishing relations and A&R purposes. The team will spend time both in the U.S.A and the U.K. 

Interestingly, apple demonstrated no interest in start acting as a music publisher themselves. Instead this office has the sole purpose of creating better relationships and share the best international content possible.