When you are writing an artist bio, either as an artist or as the representative of an artist, it is important to be concise and engaging. Most people want to show everything that the artist has accomplished, however, the danger is that you risk making the artist bio as detailed as an entry in Wikipedia that people will not want to read. For a true artist bio, there is only so little space and something that is a quick read.
Rule #1: Write in the Third Person
It may seem strange to write in the third person, especially if you are an artist that's writing your bio, but it makes it more natural for the reader to read it. The last thing that anyone wants is to read a paragraph that has the word "I" in various places. Instead, refer to the artist by their name and using pronouns like "he," "she," or "they."
Rule #2: Be Direct and Concise
An artist's bio should only be a paragraph long and it should tell the audience about the highlights of that artist's career. Be as concise as you can with words because some websites give an artist bio a word count as low as 50 words while others go up to 150 words. Make sure that you aren't repeating the same things over and over again. Use words that people of different ages can understand because, while you may have a primary target market, you never know what other target markets you can attract as well.
Rule #3: Act Confident In Your Artist Bio
Always write with a confident voice because that is the way that you want people to perceive the artist. The old saying, "Fake it till you make it," is true when it comes to writing and acting confident. If the artist bio says something along the lines "I hope you like my work," then you are giving the audience a bad impression about the artist's skills and persona.
Rule #4: Proofread and Get a Second Opinion
You can have tiny errors in your writing, but you will never see them unless you proofread several times. The best method of proofreading is by reading your artist bio aloud several times. However, try getting someone else to read what you wrote because they have a fresh perspective and can spot other errors that you didn't know you had.
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